Master SEO, paid ads, social media marketing, and analytics — and build brands that grow online.
Digital Marketing is the most versatile and accessible career path in 2026. Every business — from startups to Fortune 500 companies — needs digital marketers who can grow their online presence, generate leads, and drive revenue through digital channels.
This course covers the complete digital marketing ecosystem: from organic growth through SEO and content marketing, to paid advertising on Google and Meta, email marketing automation, and data-driven decision-making with analytics tools.
The certification assessment includes 20 MCQs on SEO fundamentals, social media marketing, Google Ads, content strategy, email marketing, analytics, and conversion optimization — plus a practical campaign planning submission.
Marketing fundamentals, digital channels overview, buyer persona creation, customer journey mapping, and building a digital marketing strategy.
Keyword research tools (SEMrush, Ahrefs), on-page SEO techniques, off-page SEO, link building, content strategy, and blogging for organic growth.
Google Ads setup, search and display campaigns, Meta Ads Manager, audience targeting, A/B testing ad creatives, and ROI measurement.
Instagram/LinkedIn strategy, content calendars, email list building, campaign design with Mailchimp, automation flows, and open rate optimization.
Google Analytics 4 setup, conversion tracking, marketing attribution, ROI reporting, and proven growth hacking techniques for rapid scaling.